Revolution at Egg…

Audio Transcript

The media looks at things after they’ve changed and makes it look like an overnight success. If you look at an egg before it hatches, it looks like nothing’s happened. Then the chicken jumps out—now we’re the chickens—the chicken jumps out, and Fortune magazine comes running in or Fast Company comes running in and says, “Revolution at Egg! Transformation to chicken! Interview with CEO of Egg!”

{Laughter}

Right? But if you ask what it looks like from the chicken’s point of view—from the chicken’s point of view there was a lot going on inside the egg before this one step happened that you never know about that led up to that process. So, we misattribute. That one creates change does not mean that one was actually talking about changing.