The good-to-great framework of ideas: Level 5 leadership; First Who, Then What; confront the brutal facts; the Hedgehog Concept; a culture of discipline; the flywheel; clock building, not time telling; preserving your core values while stimulating progress. These fundamental principles—these are the generic inputs. This is what you do in order to create superior performance relative to your mission—distinctive impact on the communities you touch—over a long period of time.